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Writing a mission statement for your company can seem so daunting. How do you make sure it communicates the right message to your team and to customers? It seems like there’s a lot of pressure to get it just right, and this becomes a point of paralysis for many business owners.

That’s one of the reasons Matt Smith and I wrote Startup—we wanted to share our experiences with overcoming challenges like mission statements, which we know can bring momentum to a screeching halt when a business is brand new. Continue reading in Businessing Magazine …

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