The fifth and final article in our series, “Behind the Scenes of Writing a Business Book,” was just published in Businessing Magazine. This one is all about what to do with your business book after it has been completed. How do you share it with people? Do you need to embark on a massive and/or expensive marketing journey in order for your book to be successful? How do you talk about your book without being pushy?
If you haven’t finished writing your business book—or if you haven’t even started, it may seem silly to already be thinking about post-publishing activities. But it’s never too early. Having a marketing plan in mind right from the beginning will help you refine your book’s mission and purpose, which will help you at every stage of the creation process.
Continue reading “Behind the Scenes of Writing a Business Book – Part 5: Marketing”