We talk a lot about how a book is the perfect marketing tool to position you as an expert and help you stand out in your industry. A book can give a potential client more insight into your company’s story, and it can provide that person a chance to get to know you, both as a business owner and as a … Read more about The Power of the Book. How One San Diego Business Owner Benefited from Having a Published Book.
When you’re out at networking events, or when you meet a prospective client for the first time, you probably make sure to leave something behind so that the person you’re talking to remembers you and knows how to contact you. Many of you probably keep a stack of business cards with you at all times … Read more about Your Book, Perhaps the Ultimate Leave-behind Marketing Piece
In the last few months, I have become a regular contributor to Businessing Magazine, where I’ve been writing about publishing for small business owners. This particular article, “What to Look for in a Publisher,” discusses some helpful tips for entrepreneurs who are thinking about publishing a book, … Read more about Jessica Dawson’s Article About Selecting a Publisher Makes Businessing Magazine’s Top 10 List
The publishing industry is large and diverse, and seems to be changing with each passing day. On one hand, you hear about the “Big Five,” which are the five major trade publishers in the United States: Hachette, Harper Collins, Penguin Random House, Macmillan, and Simon & Schuster. When you go … Read more about A Boutique Hybrid Publishing Experience for San Diego Businesses
As a business owner, a book is a powerful tool that can position you as an expert in your industry and set you apart from your competition. What stops a lot of people from doing it is the fear of the process. Prior to the digital age and the rise of Amazon, aspiring authors would spend days, weeks, … Read more about Three Reasons Not to Self-Publish Your Business Book
It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Entrepreneurs are publishing books at a very quick pace, and it’s becoming almost a job requirement. Just like having a website is an absolute must … Read more about Why So Many Entrepreneurs Are Publishing Books