“Business is all about who you know.” If you’re like most of the San Diego business owners I know, you’ve probably heard that phrase once or twice. People will tell you how important it is to “get out there and network.” They’re not entirely wrong: networking can be a powerful tool for driving … Read more about From Networking to Relationship Building: How Books Are Helping San Diego Business Owners
Writing a mission statement for your company can seem so daunting. How do you make sure it communicates the right message to your team and to customers? It seems like there’s a lot of pressure to get it just right, and this becomes a point of paralysis for many business owners. That’s one of the … Read more about Your Mission Statement: Don’t Let Perfect Be the Enemy of Good
We are thrilled to announce that Our Code: AVPA’s Strong Commitment to Consistency and Service has received Honorable Mention in the 2016 Muse Creative Awards! The Muse Creative Awards is “an international competition for creative professionals who possess the unique ability to inspire with concept, … Read more about San Diego Business Experiences the Benefits of Having a Published Book
I wrote an article in April about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, and Barnes & Noble. But shorter e-books also have their place in the … Read more about When Short-Form E-Books Are the Best Choice
One of the greatest benefits to publishing a book as a small business owner is the opportunity to connect with customers and colleagues on a deeper level. When someone sits down to read your book, they get to spend one-on-one time with you—time that isn’t always possible to spend in person. At … Read more about Maven Begins Publishing Short-Form E-Books for San Diego Business Owners
As we recently announced, Maven has released a new book! Authored by Matthew Smith and Jessica Dawson, Startup is written with the first-time entrepreneur in mind. It’s not a “how-to” guide, as both Matt and Jessica recognize that there is no one “right” way to start a business. Rather, it is broken … Read more about An Insightful Book for First-time Entrepreneurs in San Diego and Across the U.S.
“Isn’t it hard to write a book?” This is one of the most common questions our first-time clients ask. It’s a great question. The idea of creating a book is intimidating, especially if you’re not a writer. Don’t worry! That’s where we come in. You’re here because you understand the impact a book … Read more about Getting Started With Maven
We don’t want the publishing process to scare you off. We want you to experience the unique marketing opportunities that come from having a book, and we know how to help you get there. If you know having a book could help your business, but you’ve hesitated to get started, this article is for … Read more about Book Publishing Made Easy: 3 Things to Get You Started
We are pleased to announce the release of our latest book, a collaboration between small business owner Matthew Smith of Modmacro, Inc. and Jessica Dawson of Maven Publishing. The book is titled Startup, and is written with the new entrepreneur in mind. It promises "real advice from real business … Read more about Maven Releases Startup Book, Written with the New Entrepreneur in Mind
I’m excited to announce that I’ve been invited to present a workshop at the National Association for Small Business Digital Marketing’s upcoming City Summit in San Diego! The conference will be held on April 15th, 2016, and promises to be a full day of workshops, speakers, panels, and networking … Read more about Jessica Dawson Invited to Lead Workshop at San Diego Marketing Summit
We talk a lot about how a book is the perfect marketing tool to position you as an expert and help you stand out in your industry. A book can give a potential client more insight into your company’s story, and it can provide that person a chance to get to know you, both as a business owner and as a … Read more about The Power of the Book. How One San Diego Business Owner Benefited from Having a Published Book.
When you’re out at networking events, or when you meet a prospective client for the first time, you probably make sure to leave something behind so that the person you’re talking to remembers you and knows how to contact you. Many of you probably keep a stack of business cards with you at all times … Read more about Your Book, Perhaps the Ultimate Leave-behind Marketing Piece